Is your sales team achieving the goals you’ve set?
A strong sales team is essential to the growth of any company. They are the face of your business and need to project the company’s vison when presenting your products or services. This can be achieved by a well-trained and managed team that understands the keys of selling. When we work with your sales team, we begin by learning about your business from their perspective. It can be interesting to learn how they see the business, and in a few cases, why they are reluctant to share those ideas with senior management or owners. Regardless, if your business is a business to business, or business to consumer, we apply the keys of selling that will have the most impact on your success.
How does Averau work with your sales team?
The first step is developing a situation analysis to understand your current market, competitors, product and/or service pricing, marketing activity, current customer base and targets domestic and international. This information lets us begin to evaluate your strengths and areas that might need improvement. We look at your current markets and markets that you could expand to. We have extensive experience in opening new markets For example, doing business in Europe can generate 33% of your US revenue. We work with your sales team to evaluate and suggest marketing material that can assist them in presenting your products or services. We will hold sales meetings with the team and in some cases attend sales presentations. We have all heard a salesperson say the customer finally said no, but we ask, did they fully understand what you were offering, or maybe, they didn’t feel comfortable presenting it to upper management. There are so many variables in a presentation and your sales team needs to understand each and how to address them. This process can take a few weeks to several months. Whatever the timeline, we set milestones to achieve the results that the client is looking for.