There are many steps to successful marketing, with the first being your branding. From an interview with
Bruce Lowry, founder of Averau LLC, in Entrepreneur Magazine “ Your logo is the very first image customers
associate with your business, so you want it to the hit the right note”. Studies have found that consumers can
even identify companies with just their logo, for example banks, gas stations and major retailers. This is one
of the first steps in marketing, making sure you have a brand/logo that is easily recognizable.
The next steps are determining the best vehicles to reach your customer base. While many marketing firms
talk about the importance of digital marketing, we first evaluate your customer base to determine the best
approach in reaching them. Sometimes a targeted marketing approach is a better fit for your company
verses a shotgun approach. This could include direct mailing, email campaigns, trade shows, PPC and other
opportunities.
If you are making a business presentation, one of the most important items you can have with you is leave
behind material. We have found that leaving behind a professional folder with product information after a
presentation has both recall and pass around value.
If you have a website, we review the website for functionality, flow and purchase steps. The industry has
learned that the fewer steps it takes to understand your product and purchase it, can significantly increase
your closing rate. We also offer advice on how to process your customer purchases using outside firms.
We understand that marketing can be one of your largest expenses, and it is why we continually watch your
return on your marketing expense.