Averau LLC a consulting company built on experience
I’m Bruce Lowry, Founder and Managing Director of Averau LLC.
When I started Averau LLC, I wanted to share the experiences I have had in building companies over the last 40 years. It has included startups, turnarounds and even building one company that I took public on the NASDEQ exchange. While I always valued education, experience can have a significant impact on success.
For example, as Vice President of Nintendo of America, I was tasked with launching a new video game system at a time when the video game industry was in a sharp decline. While we had a better system, it was twice the price of Atari and other video game systems at that time. By putting together, a clear attack plan that the sales team understood and a marketing plan that played off our arcade game history, we were able to successfully launch the product. Several years later, I took this same approach when I was President of Sega of America. By following the plan that I had used before, we were able to be in every major retailer in the first 6 months.
Later, I moved to England to establish Nintendo (UK) Limited and launch the Nintendo game system in the UK market and then to all of Europe. This gave me extensive knowledge in doing business in international markets. After several years, I moved back to the US and took over GameTek, Inc. This company was having numerous issues, including declining revenue and net losses. Gametek was the software publisher of Merv Griffin game shows. I expanded the company into other categories and later opened offices in London, Paris and Munich. This expansion turned around the company and later I was able to take the company public on the NASDEQ exchange.
In 2001, I started Summitsoft Corporation and built it into a successful software publishing company which I sold in 2020.
This is the experience I want to share with other companies, regardless of your size or industry.